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Customer engagement. Management practices in the consumer goods and services sector – ebook
Katarzyna Żyminkowska Joanna Wiechoczek Małgorzata Kieżel
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...Data dostępności:
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The River of Stars – ebook
Edgar Wallace
During 1907 Edgar Wallace (1875-1932) travelled to the Congo Free State, to report on atrocities committed against the Congolese under King Leopold II of Belgium and the Belgian rubber companies, in which up to 15 million Congolese were killed. Isabel Thorne of the Weekly Tale-Teller penny magazine, invited Wallace to serialize stories inspired by his experiences. These were published as his first...Data dostępności:
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