companies
Liczba pozycji: 3
Customer engagement. Management practices in the consumer goods and services sector – ebook
Katarzyna Żyminkowska Joanna Wiechoczek Małgorzata Kieżel
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioural manifestation toward the brand or firm that goes beyond transactions and results from motivational drivers. Customer engagement in this book refers to the engagement of individual customers, that is, consumer...Data dostępności:
Data publikacji:
The Most Famous Hoteliers of All Time Vol. 1 – ebook
Robert Woliński
The hotel industry has a rich history and a future yet to be discovered. Centuries-old, it evolved over the years, adopting the traditional concept of a “home away from home” to the needs of modern life. This history was written by hoteliers of different nationalities, not only by Americans and the Swiss. The Most Famous Hoteliers Of All Time is a series of books dedicated to prominent...Data dostępności:
Data publikacji:
The Most Famous Hoteliers of All Time Vol. 2 – ebook
Robert Woliński
The hotel industry has a rich history and a future yet to be discovered. Centuries-old, it evolved over the years, adopting the traditional concept of a “home away from home” to the needs of modern life. This history was written by hoteliers of different nationalities, not only by Americans and the Swiss. The Most Famous Hoteliers Of All Time is a series of books dedicated to prominent...Data dostępności:
Data publikacji: